The following article is by Outclick Media, a leading Southern California Search Engine Optimization company. For more information about them, visit http://www.outclickmedia.com/.
Nowadays, marketing is about more than just engaging your audience via traditional advertising. It seems that more and more, people are moving away from periodicals and skipping through TV commercials. The advent of TiVo has all but assured the decreasing efficiency of television advertising, since people are now able to zoom through the advertisements that once seemed inescapable. Instead, it seems all primary advertisement is now shifting towards the internet, whether it's the 30 second clip you're forced to watch before a Youtube video or the incessant pop-ups that populate your monitor. Indeed, having a strong internet presence has become a necessity for companies.
With Google dominating the global search engine market, having a strong presence on the search engine has also become a critical component of any marketing plan worth its salt. The process of increasing the presence of your company on Google is referred to as Search Engine Optimization or SEO in short. To boil it down to its simplest form, SEO is the work done on your company website in order to put you near the top of the first page of Google. The higher you are on Google's search engine ranking page, the greater the amount of traffic you garner.
The true value of SEO comes from the fact that users are actually searching for a site like yours, whereas traditional advertisement is trying to convince the consumer that they need their product. Let's say you're a regional DUI attorney and post an ad in a local car periodical. The readers of that magazine don't necessarily need a lawyer, or may already have one, but there's a high probability that a user searching for a DUI lawyer via Google will in fact be looking to hire one.
To this end, it's important that your company appears high in the search results, as it's rare for most searchers to ever go past the second page. An SEO company, such as Outclick Media, will be able to assess the current state of your site and work on strengthening all of the ranking factors that Google takes into account. Proper SEO goes far beyond just making your site pleasing for Google and the user, it's also about a number of external factors, such as back links and social signals, which let Google know that your site is an authority for a given key term.
If you're looking to increase the visibility of your site, contact Outclick Media and see how they can help drive traffic and sales to your company website.